The Facebook like button is, without a doubt, the world's most popular website widget. Having been installed on over 125,000,000 websites (over 20% of the world's webpages) according to w3techs.com. Facebook has turned full-circle from a simple website widget to an absolute necessity in websites driving traffic to their pages from the social media giant, as well as building a powerful social media presence.
Of the half a billion people that use Facebook actively, 125,000,000 of them have put it on their webpage. To put this number into perspective, the entire population of the North American Continent is just over 500,000,000. It is estimated that, by the year 2014, nearly a quarter of every webpage will have some form or another of the Facebook like button installed for their users on their webpage.
The Facebook button has completely taken over Twitter's Tweet button and the Google +1 button by a wide margin. Little do people know that every Facebook button is actually an iFrame to a small version of Facebook on the webpage you are visiting. When you click it, your post is shared across Facebook search, your profile, and is visible for all of your friends to see.
It's no surprise that webmasters have quickly taken to this idea of traffic generation by taking 30 seconds to install the widget on their website! This infographic (credit to Boostlikes.com) is a fantastic visual representation of the Facebook like button, and has some interesting and surprising facts about the like button. We had no idea that there was a proven case study that emotional stories will increase your click through rates by 200-300%; we recommend you head over to Domino's Facebook page and learn from the pros!