For any business, customers are the lifeblood and to enhance business in quick time, the companies must build string relationship with their loyal customers. Having more followers for a brand on Facebook can help the company gain more awareness among the general audience.
Few popular brands that have a strong fan base on Facebook include Coca-Cola, Starbucks, Oreo, Red Bull, Converse All Star, Pringles and PlayStation etc. It was reported that more than 50% of individuals operating small scale businesses have gained new customers through popular social networks like Facebook and LinkedIn. Even 51% of the Facebook users have said that they more likely buy the brands from companies that they follow.