This infographic shows the top 4 trends that companies are looking forward to use in 2013 to increase their digital marketing. Since most of the people nowadays are online, it is such a good idea to use the internet as a tool to market their products and services. The top 4 trends that marketers are looking forward to use in 2013 are Mobile Marketing, Content Marketing, Social Media and Author Rank.
Since everyone is going mobile nowadays, it also has become a portal for marketers to launch their products. It is also shown in the infographic that in the year 2015, more people will be connected to the internet using their mobile units than their personal computers so it makes sense that marketers would have to maximize that opportunity by placing ads on mobile apps that has the most downloads on the iTunes for Apple or Play Store for Android users.
With the rise of social networking sites like Facebook, Twitter, LinkedIn, Google Plus and Pinterest, marketers are now looking at that option for advertising. Tweeting, sharing stories, content distribution and photo sharing can be a great avenue for promoting their products with the use of social media.
Number 3 on the trends that marketers will maximize in 2013 is Content Marketing. With the use of infographics, case studies, newsletters and white papers along with lead generation, they are looking forward to send their message across consumers.
Last trend that marketers are looking into expanding on as shown in the infographic is through Author Rank. This way they will create or have somebody create an article with a great content, claim authorship of that article and then sharing it through Google Plus and other social media channels as well.