A banner Ad is a prevalent advertising methods that is used to place advertisement in the web world through an ad server.This advertisement will direct the user to other link thereby increasing the web traffic related to website. This method of advertising is even known as click through method.
The key elements that must be placed in a banner ad to grab the visitor's attraction are interactivity, proper usage of space, powerful imagery, creative message, call to action, strong content in the ad and appropriate humor.
There are certain things that should be focused more and it is suggested to avoid making false promises, lost message and using dark colors that distracts the visitor.