There's a lot of competition for top-tier talent. The best candidates are often bombarded with recruiting messages, and have their pick of the litter when it comes to choosing where they want to work. If you want to win them for your team, you need to make your opportunity stand out amongst the rest, beginning with your candidate outreach.
Lever put together the following dos and don'ts for effectively sourcing and engaging top-tier talent. They all come back to the same basic premise: sell your opportunity to each candidate. Discuss the role with the hiring manager and teammates to learn what really stands out about the opportunity—then use that information to test different messaging and subject lines. Build your talent pipeline through long-term candidate relationships, and get the rest of your team involved in nurturing talent. This, in turn, will help you increase your response rates and hire the best talent on the market.