More than 80% of the smartphone users depend on their devices to decide on what to buy and where to buy it. Hence, we can safely say that the future of text marketing has arrived. An average person looks at his/her phone 150 times per day. More than voice talk, texting on phone is the norm these days.
Around 96% of smartphone users rely on SMS for communication. Text messages are read more compared to the email, tweets, facebook posts etc. Therefore, marketing strategists plan marketing keeping in mind all the people who read text messages to broaden their base and advertise the product effectively.
Nearly 70% of the people in USA would like to receive offers on their mobile phones rather than receive them via email, twitter or facebook posts. SMS marketing coupons are more likely to be forwarded and shared 10 times more than the mail or newspaper coupons.
It is also convenient for marketing people to advertise their products through SMS because it can be read on average in just 5 seconds. About 98% of text messages are read compared to just 22% of emails proving the dominance of text marketing over other means.