Great web design is much more than just making pages look pretty. In fact it can have a dynamic impact on Search Engine Optimisation whilst still being incredibly user friendly.
So what are some of the design components that can achieve big wins?
We investigate some of the on page elements we have perfected, that can have a direct impact on crawlability whilst keeping the U/X in tact. In essence we wanted to answer the question; How do you build sites that look amazing and engaging whilst maintain SEO performance?
This infographic, A Guide to Webpage Anatomy highlights some of the key design tips and tricks to achieve impactful web designs.
Take text behind a mouse-over event enabling a panel to “conceal” live text behind an image – keeping the designer happy because the image is left clean and user friendly, yet has the components the SEO desires, enhancing search performance.
Adding an expandable div to these panels increases the SEO performance since images can contain a compelling description about a product, category or service and include additional imagery to aid user engagement and increase conversions. Expandable divs can really help us to create so much more additional long tail text to index and for the search engines to crawl.
An Impact-o-Meter measures the relative effectiveness of these tips showing how utilising thoughtful design with SEO in mind can really make a difference!