To say that the growth of smartphone industry has been excellent would be an understatement. The number of smartphone users has in fact exploded in the last couple of years. Even the greatest critics of smartphones have been astounded by the reach of smart phones.
If you still need some proof on the reach of these smartphones, the following section would be able to give a fair idea of the booming smartphone market place. Currently, around 1.2 billion users are using smartphones across the globe. When one looks at the percentage of smart phone users among the total mobile phone users, the figures are quite intimidating.
In Australia around 88% of the mobile phone users are smartphone users. In Europe, 75% of the mobile phone users use smartphones, while in Asia and North America, the figure is around 68% and 62% respectively. Analysts predict that the number of smartphone users to reach 2 billion across the globe in another two years.
Retail sales achieved through smartphones are expected to grow significantly in the coming years. In U.S alone, mobile commerce retail sales through smartphones are expected to be around 25% of the global e commerce sales. A recent study has come out with the findings that more than 300 million video clips are being viewed by the smartphone users across the globe and in every 60 seconds, 1.3 million smartphone users get connected to Wi Fi network through their new smartphone.
This fast paced growth has been made possible by the availability of different mobile platforms for developing applications. This has been proved by the growth of Android platform and the number of smartphones that has been manufactured using Android as the base platform. Around 50% of the phones manufactured in the last one year use Android, while 25% of the smartphones are based on Apple IOS.
In the last three years alone, more than 500,000 smartphone applications have been developed for smartphone users. With analysts predicting the number of applications to double in the next two years, the phenomenon of smartphone explosion is here to stay.