Customer service is one area of business that needs a lot of thought t be put behind it and a lot of effort too since to please the customers is to increase the sales.
But there are a lot of myths that have been floating around which actually makes customer service a lot harder to understand.
One of the many myths that need debunking is that bad reviews are actually bad for a business. Most human by nature are suspicious of all things that are good and because of this with 100% positive reviews, customers starts feeling that things are too good to be true which is why sales decrease.