90% of the world’s consumer data has been created only in last two years, and this grows exponentially every year. The most heated debate in enterprise retail today focuses on how to capture and manage good data to create and monetize customer intelligence.
8 out of 10 customers seek personalized shopping experiences. 1 in 3 customers are using more coupons than the previous year if they are relevant to their tastes and likes.
60% of the retailers feel customer analytics is the thing to bank on for effective marketing. Analytics adoption is soaring 2 out of 3 companies have hired senior analytics talent in 2012.
High spending shoppers of salary more than 150+ K are willing to share information to get personalized experience.
Enterprises who embrace analytics witnessed an average growth of 33% in the revenue last year and enjoyed a 12x higher profit growth.