Brand presence over the internet is important for large number of product sales and to achieve profits.It is reported that more than 85% people prefer to buy a known brand during their first purchase and 75% individuals think brand awareness is a major factor that is taken into consideration while purchasing a product.
It is a fact that only 12 – 15% of customer fix to a single brand but 55 – 70% of sales are generated by these loyal customers. More than 60% customers feel risky to buy a product that they have never come across.
While making online purchase, 22% of users on the social media purchased a brand product because their friends liked it or followed it. Most of the customer prefer to buy brand products that are shown with pictures and videos. On twitter, 1 out of every five tweets is composed with information about the brand.