Contrary to common belief, start ups look to hire the best talent from the job market for its core business.
Most of the founders are usually inthe age group of 35-44 years and have held the position of a leader in marketing and/or development.The new hires that start ups look for will be preferably local. They find it very hard to find quality web programmers.
The biggest challenge for start ups while hiring talent is the high cost of their acquisition.This is followed by difficulty in finding the right talent for the job. Obtaining visa for the non-US hires is another major challenge.
Buddy referrals work better than walk-ins and open applications. Also, those recommended by friends are more likely to attend the interview than any other applicant.