In the summer, most Americans prefer cold-brewed iced coffee. According to an independent survey commissioned by Dunkin’ Donuts 12/11, 77% of people state iced coffee makes them feel more productive at work. 64% of people feel iced coffee gives them a mental edge over their colleagues.
Similarly, 55% of people admitted to feel cooler and trendier when holding a cup of iced coffee. Studies say that cold-brewed iced coffee has big advantages, like, for example, it tastes better. Since cold-brewing produces a low-acid drink, coffee’s other flavors are more readily detected. Additionally, the flavor of cold-brewed coffee won’t change over time.