Compared to text, videos create great impact and promise potential customer base. Online video is the fastest growing ad format in the internet driven-marketing era. The average internet users will make 18 visits a month to various video sites. And half of the internet users visit at least three different sites in a month.
During September 2011, around 785 million visits to video sites were made. In London, more than a quarter of internet users share a video online everyday. Men are found to be sharing videos more than women.
The benefits of video marketing are listed below.
- Videos allow businesses to have better engagement with customers
- Brand awareness can be done very effectively
- Provides better opportunities for conversion visitors into customers
- Businesses can have improved search optimization on search engines
Discover more on video marketing by going through the below infographic.