"Facebook has emerged as a critical channel for smart social marketers who want to reach auto purchasers at every stage of the marketing funnel.
Auto differs from other Facebook verticals. unified has served billions of auto impressions on Facebook and our data data science team has uncovered important findings for the marketers.
The Key Of Facebook Success is mobile news feed, mobile news feed auto ads outperform desktop auto feed ads. Just as in vertical mobile is slightly more expensive on a CPM basis, but its superior engagement rate far over weighs cost.
Gender Targeting is an another important aspect where differences in the way men and women engage with auto advertising on Facebook have big implications on social marketers.
Women prefer average face book add over the Auto face book add. while men prefer auto face book add and many of them like and comment on the auto face book add than the average face book add.