In India, with the boom of internet and increasing reliability of internet, with improving infrastructure, e-commerce is getting a lot of attention from business end. There are a lot of e-commerce players coming up in India and the competition is on rise. Here, in this infographic we have listed some of the best use of coupons to expand the e-commerce website reach and that can help as an incentive mechanism, used my merchants to achieve specific goals in customer Acquisition, Retention and Engagement.
Coupons can be used as an incentive mechanism to attract new customers and to retain the same, so that they keep on coming back and become the loyal customer. There is a segment of customer that start searching for coupons online to get extra discount on their cart value, from the online store where they are shopping. Providing coupons and voucher codes can directly help in acquiring new segment of customers and will also help in retaining old customers.
To begin with, merchant can start offering coupons to the newly registered customers in different denominations and can also offer coupons to old customers through e-mail. One can create custom offers using Coupon for various marketing campaigns. Here is a summary of 9 type of marketing campaigns using Coupons.