AdWords campaign is not about simply sitting back with anticipation that the visitors will view and click on the ads. Lot of planning goes in when you pay for your products or services to be advertised on popular search engines.
You need to ensure that your ads are reaching the right people. To achieve the desired results, you should avoid certain things. This infographic presents the seven common mistakes of AdWords campaigns.
Increasing keyword offer can bring better results.
It requires hard work and little patience to see the results.
AdWord campaigns require regular monitoring to check promotion of certain keywords.
Using too many keywords or ads can make comparison difficult.
Linking yourself with another brand’s traffic can prove to be costly.
Your campaign might be doing well but you should not lower your guard.
Placing AdWords at irrelevant places for more clicks may corrupt your brand.