It is the word of Visual content today. Most people have a memory that remembers visual content more than aural or written content. which is one of the main reasons why, people are turning towards visuals more and more in the present times.
Visuals have also been known to affect decision making which goes to show why 64% of the people who are shown visuals make their decisions immediately. Also, with visuals,it is easy to understand and retain and people following them have been found to do 323% better.