How are Australian marketers keeping up with the content marketing revolution.
On average they are allocating 27% of their total budget for the content marketing. They are going to increase their content in the next 12 months, most of organizations who have survived they have dedicated content marketing resource.
They use average of 13 marketing strategies to maintain their content which include: article on content, newsletters, social media content, blogs, videos, articles on other websites, micro sites, online presentations, in person events, infographics, research papers, white papers and case studies
Their tactics are actually paying off and they are getting good results but none of the strategies are recorded on paper or maintained they are always in rush to produce content.