How important is ecommerce to your business? Relating to reports from comScore, online sales hit $38 billion in the first quarter of 2011, up 12 percent from the same period in 2010; by the third quarter, sales had already risen to $48 billion. And the notoriously big-spending holiday season broke records this past November/December. On Cyber Monday in 2011, online shoppers spent a record-breaking $1.25 billion. By 2015, annual ecommerce sales are projected to hit $278.9 billion.
The e-commerce hurdle to access is constantly on the get lower as more resources pop up to help even the most tech-aversive business entrepreneurs go digital. "Almost anybody can set up an web shop," says Indicate Hayes, head of marketing and advertising at Shopify, which helps business entrepreneurs identify their own on the internet retailers. "You don’t need to increase investment investment or seek the services of expensive developers and developers. You can basically go from idea to business in just a few minutes for almost no money and with no specialized qualifications. It’s called the 'democratization of e-commerce,' whereby what used to be expensive and take months of planning is now more of an postscript to the growth of products or services. This allows business entrepreneurs to pay attention to doing what they do best and not fear about the problems of e-commerce.”